Our Story
Born Among Heritage
When Lane Anderson started this company from the laundry room of his home in 2016, he already had the vision.
He was managing an affiliate marketing website called PokerNews Canada as well as the North American social media accounts for PokerStars from one of the oldest neighbourhoods in Lethbridge: London Road.
Many of the surrounding houses date back as far as 1908, yet here he was delivering results with new marketing methods for an internationally recognized company from one tiny, old room, wedged between the dryer and the door.
Of course the marketing industry had been around for a long time, too; many methods that were used when the neighbourhood was built are still beneficial today, like the lessons from great copywriters or the message a simple image can communicate. But there’s also a flood of new marketing methods that have altered the industry.
From this heritage neighbourhood, the company offered world-class services to the poker industry, taking inspiration from the skateboarding brands that popularized content marketing in Lane’s youth.
It is the blend of traditional and modern marketing methods that form the structure of our marketing firm today.
If we were a type of music, we would be electro-swing — a perfect mashup of old and new.
We adopted the London Road name to symbolize the deep roots and trusted methods that marketing professionals have used for years. But we partner them with modern methods.
Where We Are Today
With this vision, we’ve become the trusted marketing team for many Canadian businesses over the years (and that number is growing quickly).
After five years as London Road Media, we changed our name to London Road Marketing to reflect the company we had become.
We have grown into a team of 10, working out of a modern office in a downtown heritage building. And we work with clients as their do-it-all external marketing department, designed to feel as close as possible to an in-house marketing team (without the infeasible costs).
On top of marketing services, we offer strategic advising to help businesses determine which marketing strategies will benefit them long-term. We partner with businesses and fill an executive-level role as a fractional Chief Marketing Officer to take the responsibility of marketing & advertising off the owners.
May 2016
London Road Media Founded
January 2017
Moved into The Port Co-working Space
February 2017
Hired First Employee
October 2017
Nominated for Lethbridge Chamber of Commerce Business of the Year
April 2018
Nominated for Celebrate
Downtown award
Meet the Team
Lane
Lane is the founder and mastermind behind London Road Marketing, guiding an ambitious vision for the company. He can probably afford a new car by now, but he still loves his 1969 Volkswagen Squareback that got him through university.
CEO
Kari
Kari makes sure the operations run smoothly and provides all the structure and supports so the team can do awesome things. She runs everything by her Golden Retriever, Geoff, first though (he always approves, he’s a good boy).
COO
Carrie Ann
Carrie Ann works directly with our clients, develops their marketing strategies, and coordinates the required tasks so we can fulfill the strategy. She’s definitely a people-person; she once raised $1,600 for charity in Tofino by setting up a lemonade stand on a sandbar during low tide.
Marketing Manager
Corlee
Corlee works directly with our clients, develops their marketing strategies, and coordinates the required tasks so we can fulfill the strategy. She loves talking with people and is no stranger to the microphone; she’s emceed many events and it’s her dream to have her dogs join her on stage. We can see it happening... "I’m your host Corlee, with Benjamin Button & Judy Attitudy!"
Marketing Manager
Steph
Steph has an incredible eye for graphic design and can create visuals for a huge variety of media. She also happens to be a master of blind destiny; she randomly picked her university major (seriously, she didn’t know what she signed up for until she got there) and it turned out to be her calling.
Marketing Specialist
Graphic Designer
Ben
Ben is a talented graphic designer and his skills are quite diverse. Despite a long-standing feud with his high school English teacher over a silly volleyball game, Ben scored highest in his region on his English Diploma Exam.
Marketing Specialist
Graphic Designer
Dan
Dan is a web developer with a passion for technology. In fact, his friends might even call him an uber nerd when it comes to tech and random knowledge. We understand him here at the office though, we speak nerd.
Marketing Specialist
Web Developer
Zach
Zach is a skilled photographer and videographer with impressive style and adaptability; he also handles digital ad management for the team. He named his cat Impala after the band Tame Impala but later changed the name to Paul after people repeatedly assumed he just really liked the Chevrolet Impala.
Marketing Specialist
Photographer, Videographer, Digital Ads Manager
Alexanne
Alexanne is the wordsmith of the team and can change writing styles like a chameleon changes colours; she also handles social media and market research projects. She secretly wishes her nickname was Fun Pants but no one seems to have caught on to her habit of wearing fun pants yet.
Marketing Specialist
Copywriter, Social Media Manager, Market Researcher
July 2018
Incorporated
October 2018
Moved to 321A 5th St
June 2019
Named runner-up for Hashtag Awards Best Social Media Agency
March 2020
London Road Media acquired by The Epiphany Group
October 2020
Nominated for Celebrate Downtown award
April 2021
Hired 10th employee
May 2021
Changed name to London Road Marketing
Onward & Upward
In the Media
Our CEO, Lane Anderson, has spoken at many events while representing London Road Marketing. His ability to grasp, apply, and explain marketing concepts is valued to audiences of marketers and business owners.
Speaking
Engagements
Social Sessions | Lethbridge Chamber of Commerce | LinkedIn YQL Meetup |
ATB Entrepreneur Centre Lethbridge | Social Savvy Summit | Tecconnet |
Board Leadership Lethbridge | University of Lethbridge Dhillon School of Business |
Lethbridge College | Evolution | SocialAtHome
Guest Appearances & Mentions
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Lethbridge Chamber of Commerce Top 40 Under 40