In the Media
Our CEO, Lane Anderson, has spoken at many events while representing London Road Marketing. His ability to grasp, apply, and explain marketing concepts is valued to audiences of marketers and business owners.
July 2018
Incorporated
October 2018
Moved to 321A 5th St
June 2019
Named runner-up for Hashtag Awards Best Social Media Agency
March 2020
London Road Media acquired by The Epiphany Group
October 2020
Nominated for Celebrate Downtown award
April 2021
Hired 10th employee
May 2021
Changed name to London Road Marketing
Onward & Upward
Meet the Team
Lane
Lane is the founder and mastermind behind London Road Marketing, guiding an ambitious vision for the company. He can probably afford a new car by now, but he still loves his 1969 Volkswagen Squareback that got him through university.
CEO
Kari
Kari makes sure the operations run smoothly and provides all the structure and supports so the team can do awesome things. She runs everything by her Golden Retriever, Geoff, first though (he always approves, he’s a good boy).
COO
Danielle
Jr. Marketing Manager
Medicine Hat
Danielle is passionate about learning, especially when it comes to the dynamic and ever-changing world of marketing. She loves putting the client's mind at ease by ensuring every detail is taken care of. Danielle's favourite part of her role is having the ability to form connections with clients and feeling like a true extension of their team.
Deanna
Deanna enjoys dreaming and developing marketing strategies for small businesses and non-profits. Her strategies are developed from evidence, experience, and the perfect dose of intuition. Dee appreciates working with clients who trust our team of specialists to bring life into their marketing, so they can stop doing it from the side-of-their-desk.
CMO
Medicine Hat
Ali
Marketing Specialist
Graphic Designer
Gregory
Marketing Specialist
Graphic Designer
Karissa
Marketing Specialist
Copywriter
Born Among Heritage
When Lane Anderson started this company from the laundry room of his home in 2016, he already had the vision.
He was managing an affiliate marketing website called PokerNews Canada as well as the North American social media accounts for PokerStars from one of the oldest neighbourhoods in Lethbridge: London Road.
Many of the surrounding houses date back as far as 1908, yet here he was delivering results with new marketing methods for an internationally recognized company from one tiny, old room, wedged between the dryer and the door.
Of course the marketing industry had been around for a long time, too; many methods that were used when the neighbourhood was built are still beneficial today, like the lessons from great copywriters or the message a simple image can communicate. But there’s also a flood of new marketing methods that have altered the industry.
From this heritage neighbourhood, the company offered world-class services to the poker industry, taking inspiration from the skateboarding brands that popularized content marketing in Lane’s youth.
It is the blend of traditional and modern marketing methods that form the structure of our marketing firm today.
If we were a type of music, we would be electro-swing — a perfect mashup of old and new.
We adopted the London Road name to symbolize the deep roots and trusted methods that marketing professionals have used for years. But we partner them with modern methods.
Where We Are Today
With this vision, we’ve become the trusted marketing team for many Canadian businesses over the years (and that number is growing quickly).
After five years as London Road Media, we changed our name to London Road Marketing to reflect the company we had become.
Our marketing team has grown into two offices, both located in southern Alberta. Our Lethbridge office works out of a modern office in a downtown heritage building, and our Medicine Hat location is conveniently located above the Hat's Olive Tap downtown. We work with clients as their do-it-all external marketing department, designed to feel as close as possible to an in-house marketing team (without the infeasible costs).
On top of marketing services, we offer strategic advising to help businesses determine which marketing strategies will benefit them long-term. We partner with businesses and fill an executive-level role as a fractional Chief Marketing Officer to take the responsibility of marketing & advertising off the owners.