Lane Anderson
Marketing During the COVID-19 Pandemic: The Top of Maslow’s Pyramid Got Lopped Off
The way we, as business owners, think about what we offer is really, really important right now. To effectively market during the...
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Lane Anderson
- Jan 22, 2020
- 5 min
Content Strategy: Hero, Hub, Hygiene vs. Pow, Push, Pull
About four or five years ago, Google shared a content strategy. This was exactly the guidance businesses and creators needed as many...
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Lane Anderson
- Aug 14, 2019
- 6 min
A 6-Step Guide to Getting Millions of Views with Facebook Rewarded Video Ads
Video ads have become a regular part of most advertisers’ arsenal. Ideally coming in at 15 to 30 seconds (get familiar with that digital...
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Lane Anderson
- Jul 24, 2019
- 4 min
Regaining Organic Reach with Native Content on Facebook
Let me tell you a story about native content. A business owner was telling me about a post they’d recently put up on Facebook. “I...
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Lane Anderson
- Jul 9, 2019
- 3 min
The Golden Rule of Content Marketing Explained by BMXers on YouTube
My five-year-old has fallen in love with BMX racing this year. He begs me to take him to the track every day after kindergarten, and when...
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Lane Anderson
- May 28, 2019
- 4 min
3 Reasons LinkedIn is the Big Opportunity of 2019
There is an opportunity right now (it’s spring 2019 as I write this) to gain a lot of attention on a social network as it starts to...
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Lane Anderson
- May 13, 2019
- 3 min
Long Tail Hashtags Get Better Results on Instagram
While hashtags might seem annoying, confusing, and often overused, they are still a powerful tool on Instagram. But throwing 40 of them...
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Lane Anderson
- May 7, 2019
- 2 min
Facebook Has Targeting Specific for Your Business
If you’re not already, I recommend becoming familiar with Facebook’s targeting options that are specific to your business. I was speaking...
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Lane Anderson
- Apr 29, 2019
- 2 min
Automation Might Be Killing Your Marketing
This past week, I was talking to a guy who was decidedly an anti-social media kind of guy. “Everybody on Facebook is a bunch of...
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Lane Anderson
- Apr 22, 2019
- 2 min
Move Over, Email Marketing
You’ve likely heard that email has the best ROI of all marketing, and there’s a good reason for this. It’s because an email is free to...
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Lane Anderson
- Aug 22, 2018
- 7 min
Two Types of Tweets: Winning at Twitter Marketing
Businesses are snapping up accounts at every social media platform on the market like a hipster at a record store clearance sale. I’ll...
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Lane Anderson
- Mar 7, 2018
- 3 min
To Build a Great Brand, Focus On Relationships
If you want to get serious about building a great brand, you have to understand something. Great business isn’t just about customers,...
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Lane Anderson
- Sep 5, 2017
- 16 min
The Social Media Marketing Starter Kit for Small Business
Last updated: June 22, 2020 Do-it-yourself business owners quickly learn that social media marketing is deceptively difficult. “Why isn’t...
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Lane Anderson
- Jul 3, 2017
- 5 min
6 Tips for Creating Content Consistently: How I Write 200 Articles Per Year
It’s coming up on four years that I’ve been managing a niche news site that covers the world of poker in Canada. In that time, PokerNews...
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Lane Anderson
- Oct 17, 2016
- 5 min
The Best of Lethbridge: Top 5 Business Instagram Accounts
When it comes to engaging with customers and fans, there is one social media platform that outshines the rest by far. And there are many...
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Lane Anderson
- Sep 5, 2016
- 5 min
4 Reasons Businesses Should Be Blogging
There are few content marketing strategies that are as effective and financially efficient as a blog. If your business doesn’t have one,...
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Lane Anderson
- Aug 2, 2016
- 2 min
Lethbridge Is a Top Canadian City for Business
Lethbridge isn’t just the community we serve; Lethbridge is our home and we love this city! Whoop-Up Days, the Wind Gauge, the Oldman...
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Insights & Strategies You Can Use to Grow Your Business
You’ll hear a lot of tips, tricks, and suggestions for how to market your business. A lot of this information is great, but it’s not always applicable to small and medium businesses.
In the articles below you’ll find some advice on marketing small and medium businesses that we’ve been using successfully for years.
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