Lane Anderson
How to Write a High-Quality Blog With ChatGPT the Right Way
It is absolutely possible to write quality blogs that sound human, have SEO value, and offer unique insight to your readers.
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Lane Anderson
- Aug 25
- 6 min
7 Secrets to Create a Successful Black Friday and Cyber Monday Campaign in 2023
How do you market your business for Black Friday and Cyber Monday? Here’s seven tips to ensure a successful BFCM.
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Lane Anderson
- Aug 9
- 5 min
What’s a Fractional CMO?
It’s a term starting to gain popularity, but what is a fractional CMO? Small businesses, and some medium-sized ones too, often combine a...
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Lane Anderson
- Jul 20
- 13 min
Digital Marketing Laws in Canada: What Every Small Business Needs to Know
If you're a small business owner in Canada and the thought of navigating through the maze of digital marketing laws feels a bit...
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Lane Anderson
- Jul 11
- 9 min
What the Heck is a Brand, Anyway?
What is a brand? Get the answer here, plus our framework for the Three Ps of Brand to create your brand guide.
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Deanna Haysom
- Jun 20
- 3 min
Why Small Businesses in Southern Alberta Should Partner With an Experienced Marketing Agency in 2023
In the fast-paced and ever-changing landscape of marketing, small businesses in communities in southern Alberta face unique challenges to...
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Carrie Ann Worden
- Apr 28
- 7 min
The Rise of Ghost Kitchens: A Guide to Marketing Your Delivery-Only Restaurant
The food industry has undergone a massive shift in the last decade, with the rise of food delivery services like Uber Eats, DoorDash, and...
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Danielle Dempster
- Apr 26
- 4 min
Stop Social Media Posting and Start Social Media Managing
Despite how deeply social media has caught on for individuals, small businesses largely struggle with using each platform in the most...
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Alexanne Oke
- Apr 14
- 5 min
5 Reasons Why Small Businesses Shouldn’t Write Text for Their Own Websites
Small & Medium Business Owners Have a Variety of Skills Among countless other talents, business owners have the technical skills to...
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Lane Anderson
- Mar 18
- 4 min
Fix These Internal Processes Before You Spend Another Dollar On Marketing in 2023
So many business owners are spending tons of money every month on advertising and marketing, and a lot of it is being wasted! The key to...
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Alexanne Oke
- Mar 3
- 5 min
4 Writing Styles That Small Businesses Should Know About
There are four writing styles you should be familiar with as a small business owner.
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Lane Anderson
- Jul 18, 2022
- 5 min
What Is Content Marketing?
Content marketing has been around for more than a century with early examples including John Deere launching a magazine called The Furrow...
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Lane Anderson
- Mar 3, 2022
- 3 min
How Skateboarding Pioneered Content Marketing
I grew up skateboarding through the late 90s when skaters were a subculture notorious for being anti-media. Though I wasn’t aware of it...
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Zach Mead
- Jan 3, 2022
- 6 min
3 Different Ways to Use Video Marketing to Win More Business
One of the most effective ways to communicate what makes your brand unique is through video content.
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Alexanne Oke
- Dec 7, 2021
- 3 min
A Case for the Press Release: A Powerful Marketing Tool
Press Releases Are Boring Yet Fantastic Tools When was the last time you saw a press release? Did you even read it? Probably not—the...
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Lane Anderson
- Oct 26, 2021
- 4 min
Being “Cheapest” is Better than “Best”: Why Positioning & Differentiation Matters
A common bit of advice in business is that trying to be the cheapest is a bad idea. And that it’s better to be the best.
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Zach Mead
- Aug 3, 2021
- 7 min
Brand Photography: How to DIY and When to Hire a Pro
It seems like everyone and their teenagers are buying fancy cameras and practicing their photography skills. It’s a smart move if you ask me
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Alexanne Oke
- Mar 25, 2021
- 2 min
Lethbridge is Now Home to Southern Alberta’s Largest Marketing Agency
With a growing team and a fresh rebrand, London Road Marketing is now the largest marketing firm south of Calgary with hopes of becoming...
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Lane Anderson
- Sep 24, 2020
- 5 min
Do Radio Ads Work?
Radio stations across the country are struggling, with up to 200 set to close over the next three years.
Digital advertising has eaten up l
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Lane Anderson
- Jul 30, 2020
- 4 min
Learn IKEA’s Secret Sales Tool That’s Right Under Your Nose
IKEA has a secret weapon. It’s not the flat-pack product. It’s not the winding, guided showroom experience. It’s not the contemporary...
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Insights & Strategies You Can Use to Grow Your Business
You’ll hear a lot of tips, tricks, and suggestions for how to market your business. A lot of this information is great, but it’s not always applicable to small and medium businesses.
In the articles below you’ll find some advice on marketing small and medium businesses that we’ve been using successfully for years.
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